Introduction
The cheetah is the fastest land animal on the planet. As a runner I can certainly appreciate its speed and gracefulness. I like how the following video explains the cheetah being "The Ultimate Sprinting Machine". While BMW is "The Ultimate Driving Machine", in short distance a cheetah can outrun a BMW due to its extraordinary acceleration.
Unbelievably as it is, the cheetah is on the brink of extinction and has been on UN's endangered species list since 2008. The other day I watched a TV program about cheetahs and learned that in addition to manmade threats such as habitat loss, human conflict, and poaching, their survival in the wild also suffers from high cub mortality rate due to predation by other carnivores, such as lions, leopards, hyenas, and wild dogs. Up to 90% of cheetah cubs are killed during the early weeks of their lifes. A mother cheetah usually gives birth to a litter of 2  5 cubs even though she is capable of producing as many as 9 cubs per litter. This makes me wonder: How do some of the competing factors affect cheetah litter size? Does increasing the average litter size or perhaps decreasing it help the overall cheetah population? Out of pure curiosity I did some preliminary research on the topic and came out the following mathematical model of cheetah litter size.
Cheetah Litter Size Model
A mother cheetah raises her cubs alone. She finds a den for her cubs at a quiet, hidden spot usually in some tall grass, under a low tree, in thick underbrush, or in a clump of rock. She also moves her cubs from den to den every few days to lower the chance of detection by predators. For the first 6 weeks or so, the mother has to leave the cubs alone most of the time, in order to hunt. She may have to travel fairly long distances in search of food. During this time, the cubs are most vulnerable to predation. When a predator does find the cubs in the den, he will kill them all even though he may not eat them all. This overkill behavior is said to be common among predators as a means of eliminating competition. However, whenever the mother is at the den, she will defend her young aggressively and drive away any predators. The cubs emerge from the den at about 6 weeks old and begin to follow their mother to preyground. From this time onward, mother and cubs remain inseparable until weaning age. The cubs, though not completely without trouble, will be much safer with the mother than staying in an unguarded den.
Obviously, the conflict that the mother needs to go out hunting but has to leave her den unguarded from predators determines the well being of her cubs. If she spends less time hunting and guards her cubs at the den, she won't get enough nutrient for herself and her cubs. But if she spends too much time hunting, her cubs may be wiped out by predators while she's gone. Now let's assume that t is the time the mother has to go out hunting and that the probability of the den being visited n times by predators during time t follows a Poisson distribution:

(1) 
where,
λ  the arrival rate of predators at the den
The probability that the entire litter survives is equal to the probability that the den has been visited zero times (n = 0) by predators during time t:

(2) 
We further assume that the entire litter will not survive if the den has been visited at least once by predators. This is just to say that the overkill is 100% effective.
Now let's consider the mother cheetah's total hunting time spent during the cubs' infancy, the critical time period between their birth and their emerging from the den. A mother cheetah is a supreme hunter. However, the food is by no means easy to come by even for her. First of all, she often has to travel long distances from her den to a good preyground. Then she has to wait and only hunts at certain time of day to avoid competition from other predators. She only eats fresh meat, which costs more energy to get than scavenging. She has to spend time selecting, stalking and chasing a prey. Her favorite prey is the Thomson's gazelle, which happens to be the second fastest land animal on the planet. Even with an impressive 50% hunting success rate she still comes up emptyhanded half of the time. While the actual chasing usually lasts less than a minute, it's so exhausting that she has to rest for up to 30 minutes before she can start eating her catch. During this time, other animals, most notably hyenas, wild dogs and lions may find and take her catch. Even vultures have been known to drive cheetahs from their food. Cheetahs lose up to 50% of their catches to scavengers. A detailed hunting time model that takes all these factors into account can be quite complex. Instead, we'll simply divide the hunting time into two parts, hunting time for the mother herself and hunting time for each cub:

(3) 
where,
T_{I}  cubs' infancy period, in days
T_{h}  total hunting time during T_{I}, in hours
H_{m}  unit hunting time necessary for the mother's own survival, in hours per day
H_{c}  additional unit hunting time for each cub, in hours per day per cub
L  litter size
Note H_{c} is a function of time. This reflects the idea that as the cubs grow bigger they will need more milk from the mother, and thus she will have to hunt longer time to maintain her milk supply. Energy in, energy out. For simplicity, we assume H_{c} is a linear function of time:

(4) 
where,
h_{c}  rate of additional unit hunting time for each cub, in hours per day per cub per day
and therefore the total hunting time is given by:

(5) 
Substitute Equ. (5) into Equ. (2) (T_{h} for t) and we can express the probability of litter survival during infancy in terms of litter size as follows:

(6) 
where,

 total hunting time necessary for the mother's own survival during T_{I} 
(7) 

 total additional hunting time for each cub during T_{I} 
(8) 
Given the odds how would a mother cheetah, or rather her evolutionary instinct, decide the number of cubs to have? Well, let's assume that when it comes to the decision of her litter size, she is riskneutral (not a riskaverse or risktaking kind of gal), i.e. her decision is purely based on maximizing the expected value of the number of offsprings that she contributes to the overall cheetah population. We can plot her decision process as the following decision tree:
Fig. 1. Decision Tree for Deciding Litter Size
If she raises no cubs (L = 0), there is simply no contribution to the cheetah population and the species will eventually die out. If she raises L cubs, she faces two possible outcomes: the litter survives (success) and the litter is wiped out (failure). If the litter survives, she contributes L offsprings to the population. If the litter is wiped out, she contributes none. The expected value at the chance node is therefore the expected value of having L surviving cubs:

(9) 
Equ. (9) is the objective function to be maximized w.r.t. L. Since we are talking about the average litter size of an average mother cheetah in the cheetah population, L can be treated as a continuous variable. Set the first derivative of Equ. (9) to zero and we can find a single critical point:

(10) 
It is easy to prove that the following second derivative test holds and therefore L* is a maximum point:

(11) 
Equ. (10) simply states that the optimal litter size is in inverse proportion to the arrival rate of predators at the den, λ and to the hunting time for each cub, T_{c}. If more predators are forced to live close to each other, perhaps due to habitat loss, λ will increase and thus the optimal strategy for the mother cheetah is to have a smaller litter of cubs. Similarly, if the mother has hard time to keep up her milk supply for her cubs due to the lack of prey, which can be caused by a number of factors, such as habitat loss, drought, diseases, etc., then the wise thing for her to do is to have a smaller family.
Fig. 2 shows E(L) for a given set of parameters. The optimal litter size L* in this case is 2.83 or about 3 cubs.
Fig. 2. Cheetah Litter Size Model
Cheetah Litter Size Model With Variable T_{I}
One important factor we haven't considered in the previous model is that generally the larger the litter size, the lighter (in body weight) the individual cubs and the longer time they have to stay in the den. I.e. the infancy period is a function of litter size. It has been documented that T_{I} may vary between 5 and 8 weeks. For simplicity, we assume T_{I} is a linear function of L:

(12) 
where T_{Ia} and T_{Ib} are some constants. Substitute Equ. (12) into Equ. (5):

(13) 
and therefore our objective function can be rewritten as follows:

(14) 
Set the first derivative of Equ. (14) to zero and we have the following cubic function of L:

(15) 
Equ. (15) has a single real solution:

(16) 
when

(17) 
where,

(18) 

(19) 

(20) 

(21) 

(22) 

(23) 
The proof of Equ. (16) being a maximum point is too tedious. Instead, we'll just show the following figure of E(L) with variable T_{I}. It obviously has a maximum value and the optimal litter size L* in this case is 1.96 or about 2 cubs.
Fig. 3. Cheetah Litter Size Model with Variable T_{I}
Comparing Fig. 3 with Fig. 2 we can conclude that the extended infancy period makes the choice of a larger litter size even more undesirable.
Fig. 3 reveals another limiting factor  the maximum hunting time:

(24) 
Condition (24) states that the total hunting time in days must be less than infancy period. In other words, the mother cheetah can not hunt 24 hours a day every day for the entire infancy period. This constraint occurs when L > 7.5 cubs in the above example (see Fig. 3). Note Condition (24) is a theoretical constraint. In reality, it ought to be more stringent as the mother really has to spend time nursing her cubs and doing her mothering things.
The mother may not return to her den while she is "waiting" for the best hunting time, which is usually in the early morning or as the sun goes down at the end of the day. There is no point to go back to her cubs if she is hungry and can not produce enough milk. It has been observed in the field that a mother cheetah sometimes has to leave her cubs alone for up to 48 hours to hunt for food. What happens if the mother is so stressed out by the constant pressure to hunt and to meet the ever growing demend from her cubs that she can't handle it? She will abandon them. About 10% cheetah cubs die because of abandonment by their mothers. As cruel as it sounds, abandonment is actually a nature's way to protect the mother so she can start all over again in the next breeding cycle. As the Chinese saying goes, "留着青山在, 不怕没柴烧".
Think for a while, what if cheetahs were humans? One thing for sure their parenting behavior would get them into some serious troubles. First of all, where are the fathers? Are they supposed to step up and be a man? What kind of parents abandon their children? What about leaving children unattended, and not feeding them for hours or even days? Multiple counts of child endangerment and neglect right there. But cheetahs are cheetahs. This is nature. Nature is the ultimate reality show. Triumph and failure, love and cruelty... they are all there for you to see.
Sensitivity Analysis
One advantage of having a mathematical model is that we can easily test out the impact of parameters of interest. Fig. 4 and Fig. 5 are generated based on the litter size model with variable T_{I} and the same set of base parameters as Fig. 3.
Fig. 4. Sensitivity of λ
Fig. 5. Sensitivity of h_{c}
Figs. 4 and 5 show the same pattern  when λ or h_{c} decreases, both L* and E(L*) increase. Remember E(L*) represents the maximum expected value of offspring contribution in one breeding cycle by the mother. She needs to contribute at least 2 offsprings in her entire life in order to maintain current cheetah population. As seen in these figures, unless the conditions are very forgiving (low value of λ or h_{c}), it is hard for her to contribute, in average, even one offspring in a single breeding cycle. This is probably why the species is struggling. However, if she manages to hit the maximum value E(L*) every breeding cycle, she will have better chance to meet her reproductive obligation than otherwise.
Cheetah Conservation
Now let's exam how the cheetah litter size model may provide insight and guidance in cheetah conservation strategies.
Reducing ManMade Threats
 Protect habitat and preyground. This is probably the most effective strategy. It has the dual effects of lowering both λ and T_{c}, and provides ideal environment for cheetahs to boost L* and E(L*).
 Stop poaching. Poachers kill cheetahs for their beautiful fur. Then there are trophy hunters killing cheetahs for fun. If a nursing mother cheetah is killed, her cubs will die, and her future breeding potential is gone as well. It's a heavy loss. Part of the effect of poaching can be accounted for as increased λ. After all poachers are predators with guns. Eliminating the market for endangered animal products is an effective way to stop poaching.
 Resolve human/cheetah conflict. This mainly refers to farmers killing cheetahs to protect their livestock. Same devastating effect as poaching, just for different purpose. Cheetah Conservation Fund (CCF) has been running a successful Livestock Guarding Dog program. It encourages farmers to use specially trained guarding dogs as a nonlethal way to deter cheetahs from preying on livestock.
Strategies Involving Human Intervention

Raise abandoned cubs in a cheetah sanctuary. Abandonment is the second leading cause of cheetah cub high mortality rate. If all abandoned cubs in the wild can be saved, the cub mortality rate can be lowed by about 10%. Finding abandoned cheetah cubs in time can be a challenge. The mother cheetah has to be radiocollared and monitored closely.

Remove some of the competing predators by means of managed hunting. This has same effects as increasing habitat. It lowers the density of predators and thus lowers λ. Fewer predators also mean fewer competitions for prey and thus lower T_{c}. In addition, the money raised through selling hunting permits by wildlife management authorities can be used for other conservation efforts. It would be an interesting research topic to determine the right level of removal of predators so that certain cheetah population size can be maintained.

Optimize cheetah litter size. The basic idea of this strategy is this: Calculate L* for an area based on our litter size model and field data. Survey litter sizes of mother cheetahs in the area. For those mothers who have more cubs than L*, the extra cubs will be removed from them and placed in a cheetah sanctuary. The benefit of this strategy is twofold. It lightens the load of the mothers affected and gives them a fighting chance to raise their remaining cubs to adulthood. And it serves as a safety net for the mothers by putting some of their cubs under human care to avoid possible total loss in the wild. It is quite possible that the average litter size that was optimized for the environment probably millions of years ago has become less optimized for the current, humandisrupted environment. This strategy may serve as a corrective measure for the disparity.

Establish captive breeding programs. Cheetahs are notoriously difficult to breed in captivity. Only in recent years with the advancement in cheetah reproductive research the captive cheetah population worldwide has seen some growth and is moving toward the goal of selfsustaining (without the need of wildcaught cheetahs). Captive breeding programs will eventually be the last line of defence against cheetah extinction.
Cheetahs are magnificent animals. They are extremely cute too. They can chirp, as well as meow and purr just like a house cat. Please don't let them die out!
Disclaimer
I'm not a biologist or a cheetah conservationist, just a guy with genuine curiosity about things. The "models" are not verified in any way.